DESIGN PRINCIPLES

CLEAR PURPOSE

Your website has a purpose, and that purpose needs to stay front and centre during the build and shine though in the end product.

TARGET AUDIENCE

Your target audience will impact the look and feel of your website and so having an understanding of who you want your website to reach and what you want them to do as a result of their visit is imperative.

RESPONSIVE DESIGN

The majority of websites are viewed on a mobile or tablet device and so every site build starts with the mobile browser experience in mind.

USING IMAGERY

Great images make or break a site. Knowing when to use images – or when not to – is key to creating striking and eye-catching design. And, making sure all images are optimised is one of the keys to a fast moving site.

SMOOTH STRUCTURE

A logical site structure is key to delivering a website that is visually engaging, has an easy flow and is enjoyable to browse – but that ultimately serves its purpose and delivers against its objectives.

NATURAL NAVIGATION

Simple and intuitive user navigation is vital to enable users to move naturally around your site, discover your brand and achieve your desired outcome.

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